I don't really have any interest in these figures, but the fact that Frank Cho is doing the artwork for the packaging may force me to buy them.
These look like their intended to be about G.I. Joe height which would pretty much put them in direct competition with Mattel's DC Universe Infinite Heroes line.
I wish Frank Cho was doing artwork like this for those figures because those are toys I'm buying.
Anyway, there's a little site set up for these new Marvel figures with a fun video narrated by "Nick Fury". Go ahead and watch it, it's cute.